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In 2013 SEO strategies has changed. As the time is changing SEO has also changed its strategies. Now the marketers should keep new strategies in their mind while marketing any product. Google's algorithms continuously evolve, and keyword ranking isn't necessarily the most important metric anymore.
Below are few SEO strategies mentioned which will be really useful to your in 2013, take a glance:
Focus on your message
Message which you are optimizing should be relevant to your web niche. Make sure your optimized info target peculiarly on the info People searching for information about your industry. Keep your visitors updates about every change in your business. Every business has a source of knowledge that can be shared with customers. The key here is to avoid over-solicitation of sales and instead focus on the customer's interests and what you can offer them.
Promote Your work through Social Media
Earlier social media websites are not much popular as compared to today's times. Today you can found billions of users over social network. Social networking is very important to connect with audiences globally and make them aware about your business. If your content is good, they may share it with their own friends and followers as well. Websites with great content are more likely to have their links shared over and over again, which attracts attention from search engines and ultimately boosts your rankings on another level. Be available on maximum social networks.
Reach towards high influential source
Earlier link building was very important, it important today also but you have to follow more highly influential sources. As you know Google's Penguin update finally reduced the value of links from untrustworthy websites. Now you have to find out more source of link building. Now you can contribute content to different websites rather than links. This can be a great useful effort.
Balanced Keyword research portfolio
Earlier you focus on limited keywords to optimize thoroughly. Now in 2013 you have to enlarge your keywords density area and optimize those on balanced ratio. This means that searches are more specific and generally contain more terms. If you want to attract these users and potential customers, it's important to diversify your keyword strategy and make sure that you're hitting related terms in addition to the main keywords.
These are few SEO strategies 2013. These are not much different but with the increase of competition you have to focus more on the strategies.