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Survival of SEO in 2013

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Survival of SEO in 2013

Deepika Singh Social Media Marketing

Trend is changing day by day whether it is product, business or any other strategy. SEO is a biggest thing for businessmen. It helps in promoting your business brand. It's no secret in the SEO world that Google's recent Panda and Penguin algorithm updates. SEO brought an update for you for 2013. It has been seen that 2012 was rough for SEO experts due to radical changes in Google's algorithms, including many updates to Panda, as well as the introduction of Penguin. Survival strategy of SEO in 2013 has been changed little.


Competition is increasing frequently and it is really important for you to know survival of SEO in 2013. Here are the tactics and strategies that will dominate the SEO landscape in 2013.


Content Quality

Quality of content matters a lot. Till last year before Panda and Penguin update it was not so important. This year Google is very peculiar about your web content quality. To get good ranking in Google search engine it is very important for you to have unique, resourceful and rich of information content.


Content Marketing

Content Marketing is 2013 SEO strategy. It is very simple and attracts backlinks, and adds value for the user/reader.  It is more challenging, because you have to generate more content of high quality, circulate it, and make sure your content gets published widely with ample social signals to generate substantial SEO value.


Author Rank

Author Rank is play vital role in deciding SERPs, although studies about its value are still on going. In 2013 author rank will add credibility and value to your website, and it will be vitally important for every webmaster.


Social Signals

Social Signals are largely accepted by businessmen in SEO strategy. It will play growing role in near future. It shares, retweets and mentions.


Mobile/Responsive Design

Presence of tablets and smartphones is increasing day by day and because of it Google become aware of this trend in web browsing. It is one of the first companies doing this. Mobile design may not be an important SEO factor but it is likely to be a highly influential element to consider in 2013 in terms of usability.



Localization became safe to assume 2013 SEO strategies. Websites that apply local SEO will enjoy higher rankings and visibility. This includes map data, listings, citations, and reviews on local information sites.


The above mentioned are some of the major trends or patterns which seems like changing SEO strategies for 2013. Have a look above.

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